Last Updated: 12 December 2025
Website: https://oxhar.com
Email: info@oxhar.com
1. Introduction
The primary aim of this procedure is to provide clear and transparent guidance on how Oxhar Business School markets its services responsibly.
Our commitment extends to delivering high-quality teaching, learning, and exceptional customer service — and this includes ethical, accurate, and responsible marketing practices.
We ensure that all marketing communications reflect the values of Oxhar Business School and the diverse communities we serve.
We also require all partners, affiliates, and external agencies to adhere to these standards. No unverified or unsubstantiated claims may be made on behalf of Oxhar Business School. Any references to data, results, or statistics must be supported by reliable, verifiable sources.
Marketing communications are reviewed regularly to ensure they remain:
- Fair
- Transparent
- Legal
- Ethical
- Accurate
- In line with industry best practice
2. Scope
This policy applies to all marketing communications produced by or on behalf of Oxhar Business School.
Marketing includes, but is not limited to:
- Online and offline advertisements
- Website content
- Social media posts
- Email campaigns
- Brand promotions
- Sponsorships
- Print materials
- Product placement
- Brochures, guides, flyers
- Mobile and digital marketing
- Newsletters
- Press releases
- Lead-generation activities
- Any material representing Oxhar Business School to the public
3. Core Principles
Oxhar Business School commits to ensuring that all marketing communications are:
Honest, Transparent, and Truthful
- No misleading information
- No false claims
- No exaggeration or manipulation of results or outcomes
Compliant with Legal and Ethical Standards
- All marketing follows UK, GCC, Indian, and international marketing regulations
- Communications must comply with CPD standards where applicable
Fair and Balanced
- Enough information should be provided for learners to make informed choices
- No pressure selling tactics
Respectful and Inclusive
- Avoid stereotypes, discriminatory language, and offensive imagery
- Avoid references that may be harmful to protected groups
Socially Responsible
- Avoid content that promotes aggression, violence, discrimination, or anti-social behaviour
- Ensure advertisements do not place moral, physical, or mental harm on children
Brand Protection
- Ensure that no unauthorised or unofficial marketing uses the Oxhar Business School brand
- Marketing must never appear on websites with extremist, explicit, or harmful content
4. Compliance Responsibilities
- All new marketing staff and agency partners must be trained on these core principles.
- Marketing content must be reviewed by:
- The Marketing Team
- Legal Department
- Communications Team
- Technical Review (where applicable)
- All non-marketing public materials (e.g., recruitment posts, newsletters) must also comply with this policy.
- All imagery must be approved:
- Individually
- In colour
- At full resolution
- As it will appear to learners or customers